{"id":10002,"date":"2023-06-23T23:23:42","date_gmt":"2023-06-23T19:53:42","guid":{"rendered":"https:\/\/pishco.ir\/%d8%a7%d9%84%d8%a8%d9%86%d9%8a%d8%a9-%d8%a7%d9%84%d8%aa%d8%ad%d8%aa%d9%8a%d8%a9\/%d8%aa%d9%88%d8%b1%d9%8a%d8%af-%d8%b2%d9%8a%d8%aa-%d8%a7%d9%84%d8%b7%d8%b9%d8%a7%d9%85-%d8%a7%d9%84%d9%85%d8%ad%d8%b1%d9%88%d9%82\/"},"modified":"2025-11-17T12:22:49","modified_gmt":"2025-11-17T08:52:49","slug":"%d8%aa%d9%88%d8%b1%d9%8a%d8%af-%d8%b2%d9%8a%d8%aa-%d8%a7%d9%84%d8%b7%d8%b9%d8%a7%d9%85-%d8%a7%d9%84%d9%85%d8%ad%d8%b1%d9%88%d9%82","status":"publish","type":"page","link":"https:\/\/pishco.ir\/ar\/%d8%aa%d9%88%d8%b1%d9%8a%d8%af-%d8%b2%d9%8a%d8%aa-%d8%a7%d9%84%d8%b7%d8%b9%d8%a7%d9%85-%d8%a7%d9%84%d9%85%d8%ad%d8%b1%d9%88%d9%82\/","title":{"rendered":"\u062a\u0648\u0631\u064a\u062f \u0632\u064a\u062a \u0627\u0644\u0637\u0639\u0627\u0645 \u0627\u0644\u0645\u062d\u0631\u0648\u0642"},"content":{"rendered":"\t\t
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\n

\u0635\u0641<\/p>\n<\/td>\n

\n

\u0627\u0644\u0623\u0646\u0628\u0627\u0631 – \u0645\u062d\u0627\u0641\u0638\u0629<\/p>\n<\/td>\n

\n

\u062d\u062c\u0645 \u0627\u0644\u0645\u0633\u062a\u0648\u062f\u0639\u0627\u062a-\u0637\u0646<\/p>\n<\/td>\n<\/tr>\n

\n

1<\/p>\n<\/td>\n

\n

\u0645\u0633\u062a\u0648\u062f\u0639\u0627\u062a \u0637\u0647\u0631\u0627\u0646<\/p>\n<\/td>\n

\n

60<\/p>\n<\/td>\n<\/tr>\n

\n

2<\/p>\n<\/td>\n

\n

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\n

35<\/p>\n<\/td>\n<\/tr>\n

\n

3<\/p>\n<\/td>\n

\n

\u0645\u0633\u062a\u0648\u062f\u0639\u0627\u062a \u0642\u0645<\/p>\n<\/td>\n

\n

40<\/p>\n<\/td>\n<\/tr>\n

\n

4<\/p>\n<\/td>\n

\n

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\n

35<\/p>\n<\/td>\n<\/tr>\n

\n

5<\/p>\n<\/td>\n

\n

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\n

30<\/p>\n<\/td>\n<\/tr>\n

\n

6<\/p>\n<\/td>\n

\n

\u0645\u0633\u062a\u0648\u062f\u0639 \u0627\u0644\u0645\u062d\u0648\u0631 – \u0631\u0634\u062a<\/p>\n<\/td>\n

\n

35<\/p>\n<\/td>\n<\/tr>\n

\n

7<\/p>\n<\/td>\n

\n

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\n

35<\/p>\n<\/td>\n<\/tr>\n

\n

8<\/p>\n<\/td>\n

\n

\u0645\u0633\u062a\u0648\u062f\u0639\u0627\u062a \u0641\u064a \u0645\u0634\u0647\u062f<\/p>\n<\/td>\n

\n

40<\/p>\n<\/td>\n<\/tr>\n

\n

9<\/p>\n<\/td>\n

\n

\u0645\u0633\u062a\u0648\u062f\u0639 \u0645\u0631\u0643\u0632 \u062c\u0648\u0644\u0633\u062a\u0627\u0646 – \u062c\u0631\u062c\u0627\u0646<\/p>\n<\/td>\n

\n

45<\/p>\n<\/td>\n<\/tr>\n

\n

10<\/p>\n<\/td>\n

\n

\u0645\u0633\u062a\u0648\u062f\u0639 \u0627\u0644\u0645\u062d\u0648\u0631 \u0641\u064a \u062a\u0628\u0631\u064a\u0632<\/p>\n<\/td>\n

\n

35<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

\u0639\u0645\u0644\u064a\u0629 \u0634\u0631\u0627\u0621 \u0632\u064a\u062a \u0627\u0644\u0637\u0647\u064a \u0627\u0644\u0645\u0633\u062a\u0639\u0645\u0644<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

\u062a\u062a\u0643\u0648\u0646 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0634\u0631\u0627\u0621 \u0641\u064a \u0633\u0644\u0633\u0644\u0629 \u0627\u0644\u062a\u0648\u0631\u064a\u062f \u0644\u0634\u0631\u0643\u0629 \u0628\u062a\u0631\u0648 \u0623\u064a\u0645\u0646 \u0634\u0631\u064a\u0641 \u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u0639\u0631\u0641\u0629 \u0645\u0646 \u0623\u0631\u0628\u0639 \u0645\u0631\u0627\u062d\u0644:<\/p>

\u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0633\u0648\u0642:<\/p>

\u064a\u062a\u0648\u0644\u0649 \u0641\u0631\u064a\u0642 \u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0633\u0648\u0642 \u0645\u0633\u0624\u0648\u0644\u064a\u0629 \u062a\u0648\u0644\u064a\u062f \u0641\u0631\u0635 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 (\u0627\u0644\u0645\u0635\u0627\u062f\u0631 \u0627\u0644\u062a\u064a \u0642\u062f \u062a\u062d\u062a\u0648\u064a \u0639\u0644\u0649 \u0646\u0641\u0627\u064a\u0627\u062a \u0632\u064a\u0648\u062a \u0627\u0644\u0637\u0639\u0627\u0645) \u0648\u0641\u0642\u064b\u0627 \u0644\u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u0634\u0631\u0643\u0629 \u0645\u0646 \u0645\u0635\u0627\u062f\u0631 \u0645\u062a\u0646\u0648\u0639\u0629\u060c \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643:<\/p>

\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0633\u0627\u0628\u0642\u0629 \u0648\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0621 \u0627\u0644\u0633\u0627\u0628\u0642\u0629
\u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0645\u064a\u062f\u0627\u0646\u064a\u064b\u0627 (\u0627\u0644\u0628\u0627\u062d\u062b \u0627\u0644\u0645\u064a\u062f\u0627\u0646\u064a)
\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u063a\u064a\u0631 \u0627\u0644\u0645\u062a\u0635\u0644\u0629 \u0628\u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a (\u0627\u0644\u0643\u062a\u0627\u0628 \u0627\u0644\u0623\u0648\u0644\u060c \u0643\u062a\u0627\u0628 \u0627\u0644\u0645\u0639\u0631\u0636\u060c \u0627\u0644\u0645\u0635\u0627\u062f\u0631 \u0627\u0644\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0628\u064a\u0639\u060c \u0625\u0644\u062e.)
\u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0628\u062d\u062b \u0641\u064a \u0627\u0644\u0641\u0636\u0627\u0621 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a
\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0632\u064a\u0627\u0631\u0627\u062a \u062c\u0627\u0645\u0639\u064a \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u063a\u064a\u0631 \u0627\u0644\u0646\u0627\u062c\u062d\u0629
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\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0648\u0627\u0642\u0639 \u0648\u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u0645\u0646\u0627\u0642\u0635\u0627\u062a \u0648\u0627\u0644\u0645\u0632\u0627\u062f\u0627\u062a\u060c \u0645\u062b\u0644 \u0646\u0638\u0627\u0645 \u0627\u0644\u0645\u0642\u0631 \u0627\u0644\u0631\u0626\u064a\u0633\u064a \u0644\u0625\u064a\u0631\u0627\u0646 (\u0646\u0638\u0627\u0645 \u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0627\u062a \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0627\u0644\u062d\u0643\u0648\u0645\u064a\u0629)
\u0627\u0644\u062d\u0636\u0648\u0631 \u0641\u064a \u0645\u0639\u0627\u0631\u0636 \u0627\u0644\u0635\u0646\u0627\u0639\u0627\u062a \u0627\u0644\u063a\u0630\u0627\u0626\u064a\u0629 \u0648\u0627\u0644\u0628\u064a\u0626\u064a\u0629<\/p>

\u0628\u0639\u062f \u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0633\u062a\u0643\u0645\u0627\u0644 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0630\u0627\u062a \u0627\u0644\u0635\u0644\u0629\u060c \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u0627\u0633\u0645 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0648\u0627\u0633\u0645 \u062c\u0647\u0629 \u0627\u0644\u0627\u062a\u0635\u0627\u0644\u060c \u0648\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0627\u062a\u0635\u0627\u0644\u060c \u0648\u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a\u0629\u060c \u0625\u0644\u062e\u060c \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u062a\u0635\u0646\u064a\u0641 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629 \u0648\u0641\u0642\u064b\u0627 \u0644\u0644\u0645\u0644\u062d\u0642 1 \u0648\u0627\u0644\u062a\u0648\u062d\u064a\u062f \u0627\u0644\u0646\u0647\u0627\u0626\u064a\u060c \u064a\u064f\u062f\u062e\u0644 \u0647\u0630\u0627 \u0627\u0644\u0641\u0631\u064a\u0642 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0641\u064a \u0628\u0631\u0646\u0627\u0645\u062c \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CRM) \u0648\u064a\u0633\u0644\u0645\u0647\u0627 \u0625\u0644\u0649 \u0641\u0631\u064a\u0642 \u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0627\u062a.<\/p>

\u0641\u0631\u064a\u0642 \u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0627\u062a<\/p>

\u064a\u0639\u0645\u0644 \u0641\u0631\u064a\u0642 \u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0627\u062a \u0641\u064a \u0634\u0631\u0643\u0629 \u0628\u062a\u0631\u0648 \u0623\u064a\u0645\u0646 \u0634\u0631\u064a\u0641 \u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u0639\u0631\u0641\u0629 \u062d\u0627\u0644\u064a\u064b\u0627 \u0639\u0644\u0649 \u0634\u0631\u0627\u0621 \u0632\u064a\u0648\u062a \u0627\u0644\u0637\u0647\u064a \u0627\u0644\u0645\u0633\u062a\u0639\u0645\u0644\u0629. \u064a\u062a\u0645 \u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0627\u0644\u0645\u064f\u062d\u0627\u0644\u064a\u0646 \u0625\u0644\u0649 \u0647\u0630\u0627 \u0627\u0644\u0641\u0631\u064a\u0642 \u064a\u0648\u0645\u064a\u064b\u0627\u060c \u0648\u0641\u0642\u064b\u0627 \u0644\u0645\u062c\u0627\u0644 \u0627\u0644\u0639\u0645\u0644\u060c \u0648\u0645\u0646 \u0642\u0650\u0628\u0644 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0642\u0633\u0645\u060c \u0648\u0648\u0641\u0642\u064b\u0627 \u0644\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u060c \u0645\u0646 \u062e\u0644\u0627\u0644 \u0628\u0631\u0646\u0627\u0645\u062c \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CRM).<\/p>

\u064a\u0628\u062f\u0623 \u0641\u0631\u064a\u0642 \u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0627\u062a \u0645\u0641\u0627\u0648\u0636\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0621 \u0648\u064a\u062a\u0627\u0628\u0639\u0647\u0627 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0646\u0648\u0639 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0645\u062d\u062a\u0645\u0644 \u0627\u0644\u0645\u064f\u062d\u0627\u0644 (B2B\u060c B2C\u060c B2G) \u0648\u0648\u0641\u0642\u064b\u0627 \u0644\u062a\u062f\u0631\u064a\u0628\u0627\u062a \u0627\u0644\u0628\u0631\u0627\u0645\u062c \u0627\u0644\u0646\u0635\u064a\u0629 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643\u0644 \u0639\u0645\u064a\u0644 \u0645\u062d\u062a\u0645\u0644.<\/p>

\u0639\u0645\u0644\u0627\u0621 \u0645\u062d\u062a\u0645\u0644\u0648\u0646 \u0645\u0646 B2C<\/p>

\u0639\u0646\u062f \u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0647\u0630\u0627 \u0627\u0644\u0646\u0648\u0639 \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646\u060c \u062a\u064f\u0639\u0642\u062f \u0645\u0641\u0627\u0648\u0636\u0627\u062a \u0647\u0627\u062a\u0641\u064a\u0629 \u0623\u0648 \u0634\u062e\u0635\u064a\u0629\u060c \u0648\u064a\u062a\u0645 \u0627\u0644\u0627\u062a\u0641\u0627\u0642 \u0639\u0644\u0649 \u0627\u0644\u0648\u0632\u0646 \u0648\u0627\u0644\u0633\u0639\u0631 \u0648\u0627\u0644\u0648\u0642\u062a \u0648\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u0627\u0633\u062a\u0644\u0627\u0645 \u0628\u0627\u0644\u0643\u0627\u0645\u0644.<\/p>

\u0639\u0645\u0644\u0627\u0621 \u0645\u062d\u062a\u0645\u0644\u0648\u0646 \u0645\u0646 B2B<\/p>

\u0641\u064a \u062d\u0627\u0644\u0629 \u0647\u0630\u0647 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646\u060c \u0648\u0627\u0644\u062a\u064a \u062a\u0634\u0645\u0644 \u0627\u0644\u0645\u0635\u0627\u0646\u0639 \u0648\u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0648\u0627\u0644\u0647\u064a\u0626\u0627\u062a\u060c \u0648\u0645\u0627 \u0625\u0644\u0649 \u0630\u0644\u0643\u060c \u064a\u062a\u0645 \u0625\u062c\u0631\u0627\u0621 \u0627\u062a\u0635\u0627\u0644 \u0623\u0648\u0644\u064a\u060c \u0648\u0628\u0639\u062f \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u0634\u062e\u0635 \u0627\u0644\u0645\u0633\u0624\u0648\u0644 \u0627\u0644\u0645\u0639\u0646\u064a\u060c \u064a\u062a\u0645 \u0628\u062f\u0621 \u0627\u0644\u0645\u0631\u0627\u0633\u0644\u0627\u062a \u0644\u0637\u0644\u0628 \u0627\u0644\u062a\u0639\u0627\u0648\u0646. \u064a\u062a\u0645 \u0625\u0631\u0633\u0627\u0644 \u062e\u0637\u0627\u0628 \u0637\u0644\u0628 \u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0648\u062a\u0631\u0627\u062e\u064a\u0635 \u0627\u0644\u0634\u0631\u0643\u0629 \u0625\u0644\u0649 \u0627\u0644\u062c\u0647\u0629 \u0627\u0644\u0645\u0637\u0644\u0648\u0628\u0629\u060c \u0648\u064a\u062a\u0645 \u0625\u062c\u0631\u0627\u0621 \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0645\u062a\u0627\u0628\u0639\u0629 \u0627\u0644\u0644\u0627\u0632\u0645\u0629\u060c \u0648\u0625\u0631\u0633\u0627\u0644 \u0639\u0631\u0636 \u0633\u0639\u0631 \u0627\u0644\u0634\u0631\u0643\u0629 \u0648\u0641\u0642\u064b\u0627 \u0644\u0644\u0628\u0646\u0648\u062f \u0627\u0644\u0645\u0630\u0643\u0648\u0631\u0629 (\u0627\u0644\u0648\u0632\u0646\u060c \u0627\u0644\u062c\u0648\u062f\u0629\u060c \u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a\u060c \u0625\u0644\u062e).<\/p>

\u0639\u0646\u062f \u0627\u0644\u062d\u0627\u062c\u0629\u060c \u062a\u064f\u0639\u0642\u062f \u0627\u062c\u062a\u0645\u0627\u0639\u0627\u062a \u0648\u062c\u0647\u0627\u064b \u0644\u0648\u062c\u0647 \u0644\u0644\u062a\u0646\u0633\u064a\u0642 \u0627\u0644\u0646\u0647\u0627\u0626\u064a\u060c \u0648\u0628\u0639\u062f \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0627\u0644\u0627\u062a\u0641\u0627\u0642\u064a\u0627\u062a \u0627\u0644\u0646\u0647\u0627\u0626\u064a\u0629\u060c \u064a\u064f\u0628\u0631\u0645 \u0627\u0644\u0639\u0642\u062f\u060c \u0648\u062a\u064f\u0633\u062c\u0644 \u0627\u0644\u0627\u062a\u0641\u0627\u0642\u0627\u062a \u0627\u0644\u0645\u062a\u0639\u0644\u0642\u0629 \u0628\u0627\u0644\u0648\u0632\u0646 \u0648\u0627\u0644\u0633\u0639\u0631 \u0648\u0627\u0644\u0648\u0642\u062a \u0648\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u062c\u0645\u0639\u060c \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0622\u0644\u064a\u0629 \u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0627\u0644\u0639\u0627\u0645\u0629\u060c \u0641\u064a \u0627\u0644\u0639\u0642\u062f.<\/p>

\u0641\u064a \u062d\u0627\u0644 \u0627\u062d\u062a\u0627\u062c \u0627\u0644\u0639\u0645\u064a\u0644 \u0625\u0644\u0649 \u0645\u0648\u0627\u0641\u0642\u0629 \u0645\u0646 \u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0646\u0641\u0627\u064a\u0627\u062a \u0627\u0644\u0634\u0627\u0645\u0644 \u0641\u064a \u0627\u0644\u062f\u0648\u0644\u0629\u060c \u062a\u062a\u0645 \u0639\u0645\u0644\u064a\u0629 \u0634\u0631\u0627\u0621 \u0627\u0644\u0646\u0641\u0627\u064a\u0627\u062a \u0648\u062a\u0633\u0644\u064a\u0645\u0647\u0627 \u0644\u0644\u0634\u0631\u0643\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0647\u0630\u0627 \u0627\u0644\u0646\u0638\u0627\u0645\u060c \u0648\u064a\u062a\u0645 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0627\u0644\u0645\u0648\u0627\u0641\u0642\u0627\u062a \u0627\u0644\u0644\u0627\u0632\u0645\u0629.<\/p>

\u0641\u064a \u062d\u0627\u0644 \u0636\u0631\u0648\u0631\u0629 \u0627\u0644\u062a\u062d\u0642\u0642 \u0645\u0646 \u062c\u0648\u062f\u0629 \u0627\u0644\u0632\u064a\u062a \u0642\u0628\u0644 \u062a\u0648\u0642\u064a\u0639 \u0627\u0644\u0639\u0642\u062f\u060c \u062a\u064f\u0633\u062a\u0644\u0645 \u0639\u064a\u0646\u0629 \u0645\u0646 \u0627\u0644\u0645\u0648\u0631\u062f \u0648\u062a\u064f\u0631\u0633\u0644 \u0625\u0644\u0649 \u0648\u062d\u062f\u0629 \u0645\u0631\u0627\u0642\u0628\u0629 \u0627\u0644\u062c\u0648\u062f\u0629\u060c \u0648\u0641\u064a \u062d\u0627\u0644 \u0627\u0644\u0645\u0648\u0627\u0641\u0642\u0629\u060c \u064a\u064f\u0628\u0631\u0645 \u0627\u0644\u0639\u0642\u062f \u0648\u0627\u0644\u0634\u0631\u0627\u0621 \u0628\u0633\u0644\u0627\u0633\u0629.<\/p>

\u0639\u0645\u0644\u0627\u0621 B2G<\/p>

\u062d\u0633\u0628 \u0627\u0644\u0645\u0642\u0627\u0637\u0639\u0629 \u0627\u0644\u062a\u064a \u062a\u064f\u0639\u0642\u062f \u0641\u064a\u0647\u0627 \u0627\u0644\u0645\u0646\u0627\u0642\u0635\u0629 \u0623\u0648 \u0627\u0644\u0645\u0632\u0627\u062f\u060c \u064a\u064f\u0646\u0642\u0644 \u0627\u0644\u0639\u0645\u064a\u0644 \u0625\u0644\u0649 \u0641\u0631\u064a\u0642 \u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0627\u062a\u060c \u0648\u062a\u064f\u062c\u0631\u0649 \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0645\u062a\u0627\u0628\u0639\u0629 \u0627\u0644\u0644\u0627\u0632\u0645\u0629\u060c \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u0627\u0633\u062a\u0644\u0627\u0645 \u0648\u062b\u0627\u0626\u0642 \u0627\u0644\u0645\u0646\u0627\u0642\u0635\u0629\u060c \u0648\u062c\u0645\u0639 \u0627\u0644\u0648\u062b\u0627\u0626\u0642 \u0627\u0644\u0645\u0637\u0644\u0648\u0628\u0629\u060c \u0648\u062a\u062d\u0648\u064a\u0644\u0647\u0627 \u0625\u0644\u0649 \u0627\u0644\u0625\u062f\u0627\u0631\u0629\u060c \u0648\u0625\u0639\u062f\u0627\u062f \u0639\u0631\u0636 \u0627\u0644\u0633\u0639\u0631\u060c \u0648\u0645\u062a\u0627\u0628\u0639\u0629 \u0627\u0644\u0634\u062d\u0646\u0629. \u0628\u0639\u062f \u0630\u0644\u0643\u060c \u062a\u0634\u0645\u0644 \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062b\u0627\u0646\u064a\u0629 \u0645\u062a\u0627\u0628\u0639\u0629 \u0646\u062c\u0627\u062d \u0627\u0644\u0645\u0646\u0627\u0642\u0635\u0629. \u0641\u064a \u062d\u0627\u0644 \u0627\u0643\u062a\u0645\u0627\u0644 \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062b\u0627\u0644\u062b\u0629\u060c \u064a\u0634\u0645\u0644 \u0627\u0644\u0639\u0645\u0644 \u0645\u062a\u0627\u0628\u0639\u0629 \u0627\u0644\u0639\u0642\u062f \u0648\u0637\u0631\u064a\u0642\u0629 \u0648\u0648\u0642\u062a \u0627\u0644\u0627\u0633\u062a\u0644\u0627\u0645.<\/p>

\u0643\u064a\u0641\u064a\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0639\u0646 \u0627\u0644\u0627\u0633\u062a\u0644\u0627\u0645 \u0645\u0646 \u0642\u0628\u0644 \u0641\u0631\u064a\u0642 \u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0627\u062a<\/p>

\u0628\u0639\u062f \u0627\u0646\u062a\u0647\u0627\u0621 \u0627\u0644\u0645\u0641\u0627\u0648\u0636\u0627\u062a \u0648\u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u0627\u062a\u0641\u0627\u0642\u064a\u0627\u062a \u0627\u0644\u0645\u0628\u0631\u0645\u0629 \u0645\u0639 \u0627\u0644\u0645\u0648\u0631\u062f\u060c \u064a\u064f\u062d\u064a\u0644 \u0641\u0631\u064a\u0642 \u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0627\u062a \u0627\u0644\u0645\u0648\u0627\u062f \u0627\u0644\u0645\u0639\u0646\u064a\u0629\u060c \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u0627\u0644\u0648\u0632\u0646 \u0648\u0627\u0644\u0633\u0639\u0631 \u0627\u0644\u0645\u062a\u0641\u0642 \u0639\u0644\u064a\u0647 \u0648\u0648\u0642\u062a \u0627\u0644\u0627\u0633\u062a\u0644\u0627\u0645 \u0648\u0646\u0648\u0639 \u0627\u0644\u062d\u0627\u0648\u064a\u0627\u062a \u0648\u0627\u0644\u0645\u0648\u0627\u0635\u0641\u0627\u062a \u0648\u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0644\u0627\u0632\u0645\u0629\u060c \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u0627\u0644\u0645\u0648\u0627\u062f \u0627\u0644\u0645\u0637\u0644\u0648\u0628\u0629 \u0644\u0644\u0627\u0633\u062a\u0644\u0627\u0645\u060c \u0625\u0644\u0649 \u0627\u0644\u0645\u064f\u062d\u0635\u0650\u0651\u0644 (\u0641\u0631\u064a\u0642 \u0627\u0644\u062a\u062c\u0645\u064a\u0639) \u0639\u0628\u0631 \u0628\u0648\u0627\u0628\u0629 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CRM).<\/p>

3-2 \u0641\u0631\u064a\u0642 \u0627\u0644\u062f\u0639\u0645 – \u0627\u0644\u0627\u0633\u062a\u0644\u0627\u0645 \u0648\u0627\u0644\u062a\u062e\u0632\u064a\u0646<\/p>

\u0639\u0646\u062f \u0625\u0639\u0644\u0627\u0646 \u0641\u0631\u064a\u0642 \u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0627\u062a \u0639\u0646 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0627\u0633\u062a\u0644\u0627\u0645 \u0645\u0646 \u0627\u0644\u0645\u0648\u0631\u062f\u064a\u0646 \u0625\u0644\u0649 \u0627\u0644\u0645\u064f\u062d\u0635\u0650\u0651\u0644 (\u0641\u0631\u064a\u0642 \u0627\u0644\u062a\u062c\u0645\u064a\u0639)\u060c \u064a\u0643\u0648\u0646 \u0647\u0630\u0627 \u0627\u0644\u0641\u0631\u064a\u0642 \u0645\u0633\u0624\u0648\u0644\u0627\u064b \u0639\u0646 \u0627\u0644\u062f\u0639\u0645 \u0648\u0627\u0644\u062a\u0646\u0633\u064a\u0642 \u0627\u0644\u0646\u0647\u0627\u0626\u064a \u0644\u0644\u0627\u0633\u062a\u0644\u0627\u0645 \u0639\u0644\u0649 \u0627\u0644\u0646\u062d\u0648 \u0627\u0644\u062a\u0627\u0644\u064a:<\/p>

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\u0645\u062a\u0627\u0628\u0639\u0629 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062c\u0645\u0639 \u062d\u062a\u0649 \u0627\u0644\u0644\u062d\u0638\u0629 \u0627\u0644\u0623\u062e\u064a\u0631\u0629 \u0644\u062d\u0644 \u0623\u064a \u0645\u0634\u0627\u0643\u0644 \u0645\u062d\u062a\u0645\u0644\u0629. \u0645\u062a\u0627\u0628\u0639\u0629 \u062a\u0633\u062c\u064a\u0644 \u0627\u0644\u0641\u0627\u062a\u0648\u0631\u0629 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u062a\u062d\u0635\u064a\u0644 \u0648\u0627\u0644\u062a\u0623\u0643\u064a\u062f \u0627\u0644\u0646\u0647\u0627\u0626\u064a \u0639\u0644\u064a\u0647\u0627.<\/p>

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\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\u062e\u0631\u0627\u0633\u0627\u0646\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\u062e\u0648\u0632\u0633\u062a\u0627\u0646\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\u0632\u0646\u062c\u0627\u0646\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t
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\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\u0633\u0645\u0646\u0627\u0646\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\u0641\u0627\u0631\u0633\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\u0642\u0632\u0648\u06cc\u0646\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t
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\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\u0642\u0645\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\u06a9\u0631\u0645\u0627\u0646\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\u06a9\u0631\u062f\u0633\u062a\u0627\u0646\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t
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\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\u0643\u0647\u062c\u064a\u0644\u0648\u064a\u0647 \u0648\u0628\u0648\u064a\u0631 \u0623\u062d\u0645\u062f\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\u06a9\u0631\u0645\u0627\u0646\u0634\u0627\u0647\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\u062c\u0648\u0644\u0633\u062a\u0627\u0646\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t
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\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\u062c\u06cc\u0644\u0627\u0646\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\u0645\u0631\u06a9\u0632\u06cc\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\u0644\u0631\u0633\u062a\u0627\u0646\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t
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\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\u06cc\u0632\u062f\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\u0647\u0645\u062f\u0627\u0646\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\u0647\u0631\u0645\u0632\u062c\u0627\u0646\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t
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\u0623\u0639\u0644\u0649 \u0639\u0634\u0631 \u0645\u062d\u0627\u0641\u0638\u0627\u062a \u0641\u064a \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0635\u064a\u0644<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t<\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\u0625\u062d\u062f\u0627\u062b\u064a\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0648\u062f\u0639\u0627\u062a \u0627\u0644\u0645\u062d\u0648\u0631\u064a\u0629<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\u0646\u0642\u0634\u0647-\u0627\u0646\u0628\u0627\u0631-\u0648-\u06a9\u0627\u0631\u062e\u0627\u0646\u0647\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

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